“We’ve been partnered with Nation Radio for the past few seasons and it’s been massively effective because of the independence of Nation Radio. Their ability to create content with the Devils has been superb.”

– Kris Agland, Cardiff Devils

SAM FM 106

Our local breakfast show The Sam FM Breakfast Show broadcasts live every week day from 6am then from 4pm it’s Drivetime with local traffic & travel and news. The rest of the day is filled with our famous Sam FM one liners and great music.

Sam FM can be described as quirky and cheeky, with great talkability. We think the way modern commercial radio should be!


SAM FM offers local advertisers geographically targeted solutions with options available to transmit commercials across the South Coast on 106 FM.


The home of great music and up to date news for the English South Coast. So whether you are looking for breaking news stories, traffic updates, weather reports or simply looking for the hottest Gigs & Events, we will keep you updated all day, every day.